Qualitative data - Qualitative data can be arranged into categories that are not numbers. These categories can be physical traits, gender, colours or anything that does not have a number associated to it.
Quantitative data - it provides numerical data that is used to describe a chosen research topic. It's statistically reliable information.
Demographic data - It's data about a certain population. It usually gathers personal information to be used in marketing or opinion research
Psychographic data - It's data relating to ideas, opinions and interests
No comments:
Post a Comment