Target audience research (continued)

I decided to present my research/audience profile for Empire on a PowerPoint presentation slide. I decided to look at film magazine demographics and psychographics to truly establish my target audience as I didn't know where mine fell exactly.

I then decided to investigate the Bauer Media Magazines website to see if my research was correct and it is reasonably accurate. For the purpose of copyright, I don't own the above statistics. It was used to get more of an insight into Empire's target audience. The data shows that the main readers are mainly are 15-34 and over which matches what I had discovered. This source is reliable as it dates back to April 2012 - September 2012

I then decided to research "Total Film". It seems that the demographics and psychographics which I have stated in my research correlates with the poll results in my blog. In my poll results, 50% of my votes are in the E category. I then established that my audience would be the following: "C2DE" as that matches my vote.